TEREZA VALKOVA

Identita is an interactive projection created for the exhibition Identita – The Story of Czech Graphic Design at Museum Kampa in Prague. The project was developed as a part of semestral work during my studies at the Studio of Design and Digital Technologies at UMPRUM.

The projection invites visitors to directly influence the visual space in real time. By scanning a QR code, visitors can open a simple interface on their phone where moving a finger across the screen changes the projection, turning the installation into a playful and shared experience rather than a passive display.

The visuals build on the visual language of Prague’s integrated public transport system, using its familiar pictograms as the main element. As people interact, the symbols rotate and shift, creating a living composition that connects everyday graphic design with movement, participation, and public space.